We are thrilled to share our new logo and brand with you. It signifies a bold new direction for us and we are excited to be rolling this out for the FSI Leaders Summit Australia.
We are the same Summit that you know; same people, same values, now with a new look.
About the rebrand
Our new identity satisfies the existing expectation of what we stand for, simultaneously moving the brand forward with a new look and a new message to remind our valued clients, what we’re about. “Smarter Conversations” reflects upon the level of discussions taking place on-site at the FSI Leaders Summit, with C-Level CIOs and Financial Leaders, as well as the cutting-egde and innovative solution providers from across the industry.
The new logo mark reflects the “Smarter Conversations” tag-line, utilizing the combination of a speech bubble and arrow to reflect the growth and productivity that comes as a result from the FSI Leaders Summit.
“We wanted to move away from the cookie-cutter approach of our old branding to something that was meaningful, fresh and relevant and communicated who we are as a brand and what we stand for.”
The new design features a new colour palette, graphics and marketing materials in sync with the new brand identity.